Who’s behind it

Logistics, and other
forms of magic

I’m Joelle. I’ve spent my career on the unglamorous side of gathering people: the run-of-show, the load-in, the clipboard, the folding table at 6am. I also read tarot and birth charts, which turns out to be the same job from another angle. Pay attention, then say what you actually see.

Working an event, back to camera

Twenty years of festivals, markets, theatre, and live events have taught me that the best gatherings don’t happen by accident. Someone has to think through the details, anticipate what people need, and create a space where everyone feels welcome. That’s the work I’ve always loved.

I’ve simultaneously spent almost two decades reading tarot and have an astrology practice I’m deepening every year. The more immersed I become in this work, the more I notice how many talented Practitioners are doing incredible things in isolation. Building their own audiences, running their own classes, and trying to create community entirely on their own.

Somewhere between the folding tables and the tarot cards, I started wondering what we could build if we stopped trying to do it all on our own.

That’s why I created The Coven Collaborative. A place where independent Practitioners can share their work, learn from each other, and connect with people beyond their own circles. Where someone might come for a tarot class and discover an entirely different practice, perspective, or person they didn’t know they needed.

I’m building the kind of space I’ve always loved being part of: one where people bring what they know, stay curious about what others have to offer, and find more possibilities together than they would have on their own.

I’m not precious about which tradition someone practices. I care that they approach their work with intention, treat people with respect, and recognize that none of us has it all figured out. We’re here to learn from each other, challenge the idea that we have to do everything on our own, and build something rooted in care for the people around us. The range of practices already coming together here is more than I could have planned, and that’s exactly what excites me.

A collective is people in the same room. A collaborative is what they make once they’re in it. The Coven Collaborative is about what we can build together, intentionally, for the collective.

Watching a rehearsal from the back of the house

Start here

Free

A walk round the coven

Curious about the Coven? Come take a look around, ask your questions, and see how it all works. Whether you’re thinking about joining, sharing your practice, or simply exploring what’s possible, there’s room for a conversation.

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What I’m teaching

Workshop, coming soon

Written in the Cards

Your birth chart has a few cards up its sleeve. Spend four weeks exploring the fascinating relationship between tarot and astrology, discovering the cards woven into your chart, and creating your own personalized tarot chart along the way.

Coming soon

Running October to December 2026

The Artist’s Way

Julia Cameron’s course in unblocking creative work, over thirteen Sundays.

Closed

Book time with me

Readings

Astrology Consultation

A dedicated hour in your chart, shaped around what you actually need.

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Readings

Tarot Reading

A full ten-card Celtic Cross on whatever you bring to it.

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Readings

Tarot Decan Chart Reading

Discover the tarot cards woven into your birth chart and explore what they reveal when astrology and tarot come together.

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Readings

Astrology + Tarot

Both at once. A ten-card spread alongside a full chart consultation.

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